College "essay-ready" summers??

"Experience itself has been reduced to instrumental function, via the college essay. From learning to commodify your experiences for the application, the next step has been to seek out experiences in order to have them to commodify. The New York Times reports that there is now a thriving sector devoted to producing essay-ready summers, but what strikes one is the superficiality of the activities involved: a month traveling around Italy studying the Renaissance, “a whole day” with a band of renegade artists. A whole day!

I’ve noticed something similar when it comes to service. Why is it that people feel the need to go to places like Guatemala to do their projects of rescue or documentation, instead of Milwaukee or Arkansas? When students do stay in the States, why is it that so many head for New Orleans? Perhaps it’s no surprise, when kids are trained to think of service as something they are ultimately doing for themselves—that is, for their résumés. “Do well by doing good,” goes the slogan. How about just doing good?"

–Don't Send Your Kid to the Ivy League: The nation's top colleges are turning our kids into zombies

"Essay-ready" summers?? Wow, has the upper middle class rat race to gain entry into "elite colleges" deteriorated to this?